Sports fanatics are an insatiable bunch. They consume a whole lotta content during the game and long after it’s over.
![](https://cdn.myportfolio.com/bc1ea3dfbd0bc3903488f6c381f06c02/3ba0fd8acd1774075f14a59cf873ce0ddf0de75feb113e03a057a81dbe61cfb37f81976290bdd52f_rw_1920.jpg?h=fcf633bf0dd1c069bc4f7d7185cba0d2)
Keeping TWC’s gigantic customer base in mind, I designed for multi-language support so assets could be easily swapped in and out based on location and demographic.
Recognizing that, in 2012 TWC expanded their original TV channel, Sportsnet, into a web portal and IPTV video stream for live viewing online, similar to ESPN.com and NFL.com.
![](https://cdn.myportfolio.com/bc1ea3dfbd0bc3903488f6c381f06c02/ce7b143ded8fa1b670c87fcb66b00ecad1e4d698dce8fecdb38639ee9273f00a24d5d26789141c0e_rw_1920.jpg?h=ee03914a4f3e628e15ab9d10b0b3339b)
Drawing on lessons learned from TWCTV.com, I also designed a shiny new SportsNet video player allowing users to watch games on any device.
![](https://cdn.myportfolio.com/bc1ea3dfbd0bc3903488f6c381f06c02/16a2ac5a02c3be4e2a01249a728e2e3b2e9dc1fc136d170d3d7987a747f352e3599a318e37b5754e_rw_1920.jpg?h=6abb1fa87d5d0c071a79babf3bf88053)
To better serve their large Spanish speaking audience, TWC also created a sister site for TWC Deportes - the first US regional sports network with a 24 hour Spanish feed.
![](https://cdn.myportfolio.com/bc1ea3dfbd0bc3903488f6c381f06c02/7295a9eeab699c60d7c28afbfa2c65d376e90f20489ba75ba7f606f03ca9de66e9bab41f50299db4_rw_1920.jpg?h=884810536d47ae2359af6fc429940410)
![](https://cdn.myportfolio.com/bc1ea3dfbd0bc3903488f6c381f06c02/205976bf032030287d3353bc44d3fb336698335d3d37fc73e44de001f3f88205400b27fc043b4a6f_rw_1920.jpg?h=0cc56f5bda7511bd9bf8f11e8d7bb4b7)
Sigient served as UI/UX lead for these projects, delivering design comps for desktop, tablet and mobile experiences.
![](https://cdn.myportfolio.com/bc1ea3dfbd0bc3903488f6c381f06c02/cb1369d90b76176e59c6921e1df610e76fbecd7830c2f9c8810e177453f1bf84ffa2e2b6a00d3d87_rw_3840.jpg?h=f479604c6031d2b7701cf558ab446bda)
My roles
- Website Design with UI/UX design for desktop, tablet and mobile.
- Delivering complete design package for desktop, tablet and mobile experiences to TimeWarnerCable SportsNet team so that they can build a website with my design assets.
- Demonstrate UX flow to the client.
- Delivering complete design package for desktop, tablet and mobile experiences to TimeWarnerCable SportsNet team so that they can build a website with my design assets.
- Demonstrate UX flow to the client.
Company. Sigient (formerly Push)
Client. Time Warner Cable
Client. Time Warner Cable