Sports fanatics are an insatiable bunch. They consume a whole lotta content during the game and long after it’s over.
Keeping TWC’s gigantic customer base in mind, I designed for multi-language support so assets could be easily swapped in and out based on location and demographic.
Recognizing that, in 2012 TWC expanded their original TV channel, Sportsnet, into a web portal and IPTV video stream for live viewing online, similar to ESPN.com and NFL.com.
Drawing on lessons learned from TWCTV.com, I also designed a shiny new SportsNet video player allowing users to watch games on any device.
To better serve their large Spanish speaking audience, TWC also created a sister site for TWC Deportes - the first US regional sports network with a 24 hour Spanish feed.
Sigient served as UI/UX lead for these projects, delivering design comps for desktop, tablet and mobile experiences.
My roles
- Website Design with UI/UX design for desktop, tablet and mobile.
- Delivering complete design package for desktop, tablet and mobile experiences to TimeWarnerCable SportsNet team so that they can build a website with my design assets.
- Demonstrate UX flow to the client.
- Delivering complete design package for desktop, tablet and mobile experiences to TimeWarnerCable SportsNet team so that they can build a website with my design assets.
- Demonstrate UX flow to the client.
Company. Sigient (formerly Push)
Client. Time Warner Cable
Client. Time Warner Cable
