'Look' at the Sound!

This is a commercial advertisement video shooting project for LG V30 smartphone that has an incredible audio playback quality. I was a director for the filming and also a video editor / motion graphic designer for post-production. And I also worked as a media artist to create and install one of my artworks LamX for the commercial video shooting. It's because the client wanted to visualize sounds the V30 device creates, in artistic and scientific methods.
As you may know, LamX can react to sound and this commercial advertisement is about high quality sound. LamX, the unique animated and interactive light bulbs looks phenomenal and it presents very well what the high-end sound quality looks like. And also LamX is fully controllable artwork so this made LamX like a VJing machine while filming.
It was a really fun commercial shooting. Just imagine that you control over 100 lightbulbs with music and also you are actually filming it with a RED camera in 6K and Jimmy Jib. I know I was physically so tired but I really enjoyed all my roles. I thank all staff for their hard work for the project. Thank you!

3D Rendered Images
To make sure if everything is ok and I can get the best shots, I often create a 3D environment and check every angle.

Actual shots

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